Video Email Open Rates


Privacy Policy - Mark Ford

Mark Ford on Video Email Open Rates

As the months and years pass there is no doubt that video marketing is getting more and more the way to get a message across.

Presenting your message in a video brings your character and personality into play and helps you connect better than through a standard text message.

An integral part of video marketing that is catching on more and more is video email and today I can share with you an article that provides you with six great tips to get your video email opened and read.

Among the largest concerns for email marketers today are over aggressive spam filters and how they negatively affect email deliverability.

Internet Service Providers (ISP’s) and corporate domains are battling a huge spam problem. In fact, some reports suggest that approximately 70% of all global email is spam. To combat this problem and keep spam out of their users’ inboxes, ISPs and corporate domains have been forced to employ various email blocking and filtering techniques. As a result, a spam filter could classify your legitimate, permission-based email back as spam and route the email to the spam folder instead of directly to the inbox. This is known as a “false positive.”

Since it is fifteen times less expensive to market to an existing customer than it is to acquire a new one, your efforts to understand and increase your deliverability will be well worth your time.

Video Email Statistics

The following statistics will clearly prove your customers are actually looking forward to receiving a video email from you.

A. Do my customers want Video Emails from me?

• Yes, 78% of consumers indicated they would “look forward” to receiving any type of email from a business they frequent. (AOL Survey)

• 66% of consumers indicated an email of any type from an existing business relationship was the best form of customer service they had experienced in their lives. (AOL Survey)

B. Does email marketing boost sales?

• 68% of the respondents said they have made purchases online after receiving email. (Double Click)

• “…a discount was the most compelling motivational factor for making an immediate purchase after clicking on an email (70%).”(Double Click)

C. Should I send Video Emails to my existing customers?

• The odds of selling a product to a new customer are 15%, whereas the odds of selling a product to an existing customer are 50%. (Bain and Co.)

• Acquiring a new customer costs five to ten times more than retaining one. (eMarketer)

• Repeat customers spend 67% more. (Bain and Co.)

D. Can I build my business on referrals?

• Absolutely, yes! After ten purchases, a customer has referred up to seven people. (Bain and Co.)

These facts also show that recipients have become savvier in managing their email inboxes, and more particular about what they open and respond to:

“Email sender recognition and relevant content are the keys to successful email marketing; both have a dramatic impact on likeliness to open and convert.”

How can you take this information and apply it to your own Video Email marketing efforts?

The 6 Video Email Open Rate Tips…….


Make sure recipients know who you are. “64% of respondents cite the “From” line as the most important factor motivating them to open permission-based email.” (DoubleClick)

For better sender recognition, make sure you use a “From” name and address that includes your name, company, product or brand name. This best practice has never been more important. Your brand in the “From” line assures the recipient that the email is coming from a reliable and trusted source and builds familiarity and credibility – especially when repeated over time.

For Example: From Mark Ford – Nice Money Publications: in conjunction with the Six Figure Mentors


You should also incorporate your brand into the “Subject” line of your email. Here’s an example of a subject line for the Six Figure Mentors bootcamp that I send to my customers: Subject Line: 7 Day Marketing Bootcamp from Mark Ford in conjunction with the Six Figure Mentors


“Likeliness to respond to permission-based email was most increased by content based on specified interests (72%), while 68% cited relevance. Recipients clearly desire to state their preferences.” (DoubleClick)

Naturally, when an email is targeted, relevant and timely, the recipient is more likely to open, read and act on it. The ideal content and frequency of email marketing communications will be different for every business and every audience.

How do you determine what is right in your case? Just ask your Customers!

Make the “ask” as formal or informal as you wish. Your customers and prospects will be eager to share their opinions and they will appreciate being asked. Most importantly, you can use the information to establish the email content and frequency that is right for your audience. And that equates to more readers and better response rates.


Review your reports to monitor your subscriber feedback on a regular basis. (For example: opens, clickthroughs, email replies, unsubscribes and spam complaints.)


Encourage the recipient to put your from email address in their address book, whitelist, trusted sender list or approved sender list (whatever the name may be in their email client.)

New anti-Spam features in AOL 9 and Microsoft® Outlook® 2003 are designed to place Spam control in the hands of recipients and to protect them from unwanted visual images. In AOL 9 and Microsoft® Outlook® 2003, your beautiful HTML layout will appear, but images will not be visible unless you are on the recipient’s trusted sender or contact list. As a trusted sender or contact, your email will be delivered and remain exempt from anti-Spam measures including filters, challenge response systems or image blockers.


Always check your “From” line, “Subject” line and email copy, and avoid using language and techniques that might look like spam to a content-based spam filter.

Avoid the following:

• Spam-like words: Free, guarantee, credit card, investment, financial freedom, etc.

• Red text: Get the red out of emails. Red is a loud color and can be hard to read. It is also a Spam tactic that may cause an email filter to be activated.

• All capital letters: Do not use all capital letters and over-punctuate. When you use all capital letters, there is no differentiation in your words. This makes them harder to read. It also appears as if you are angry or shouting, making your email look like Spam. This dramatically increases the likelihood of your email being filtered.

• Excessive punctuation !!!, ???: This is likely to cause email filters to engage; especially when used in conjunction with Spam-like words and capital letters.

• Excessive use of “click here” especially in all capital letters: Make your call-to-action links more specific to avoid filters.

• Excessive use of $$, and other symbols: Again, this action is likely to trip email filters. Use just one dollar sign for currency and use descriptive words instead of symbols to get your message across.

• No “From” address: This is a waste of valuable real estate. It looks like spam and will increase the likelihood of your email being filtered.
• Misleading (or missing) subject line: Always match your “Subject” line to your email content and never leave the “Subject” line blank.

Related Posts

I hope you find the above of assistance to you in your own video email campaigns.

I wish you every success.

Mark Ford

Mark Ford – Video Email – Top of Page

About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at
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4 Responses to Video Email Open Rates

  1. Stuart Wright says:

    Hey Mark!
    As always, a considered and exhaustive post from you with solid advice on how to combat the issue. The majority of what you say could equally be applied to text-based email marketing, as your content – video, text, etc. – won’t be seen without the right headline and ‘from’ tags.

    Talk Fusion has a positive and growing reputation.

    It would be interesting to read a discussion of the relative benefits, do’s and don’ts, of video email vs. mobile marketing…

    • Hi Stuart

      Thank you for your blog comment.

      I note what you say about a discussion of the relative benefits, do’s and don’ts, of video email vs. mobile marketing and to give further value to my viewers on this point I will create a blog post on the subject.

      Mark Ford
      Complimentary Marketing Videos > Go Here <

  2. Baz Smith says:


    Brilliant indepth blogpost about video and it’s positive effects on your marketing business.

    How are you personally finding the improved results by using video to not using video?


    • Hi Baz

      Thanks for taking the time out from your busy online business to leave a comment on my blog post about video email open rates.

      I find that not only does your opt in rate from your landing pages improve by using video email marketing to ‘text’ email marketing but the open rates on your email messages also improve due to the ability to bring your personality and character into the video. The subscribers can actually see who is behind the message which is not the case with text messages.

      You still set up a landing page as before, but use video email instead of a text message to drive the traffic to the landing page.

      Also, when you take the time to brand an email template to your business so that your customers see you on the template and also see you talking in the video, the email open rates improve. Instantly your customer can see that it is from your business, a business that they have opted in to receive information from and that it is not from an unknown marketer.