Wasting Advertising Money

Wasting Advertising Money – Which Half Is Wasted?

Mark Ford

Mark Ford

If you have been following my blog posts and articles you will know that I have earnt my money mainly from free advertising strategies.

This has involved article marketing, blogging, video and networking online in Social Media.

However, there does come a time when you switch on the paid marketing, track the results and invest the marketing budget into the advertisments that are working for you.

You may find that when you are new to paid marketing you are wasting advertising money learning how it works. You have read many traffic generation articles, read books, watched numerous video trainings but there is nothing like ‘first hand experience’. This is gained from actually doing the paid advertising.

Wasting advertising money is not such a bad thing, that seems a crazy thing to say don’t you think?… but wait… listen… it is a part of the learning curve and when you find what works you can allocate your marketing budget into the right places.

Testing, testing, testing and you guessed it, testing is what will help you learn how not to be wasting advertising money.

Copy This Idea Andrew ReynoldsThat said let’s share this.

I have been reading a book >>> Copy This Idea <<< and in the section that discusses low cost ways to get new customers I read an interesting quotation. Here it is…

There’s an old saying from a US department owner, John Wanamaker in the 1800’s, which says ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’

These days there are many tracking software tools around, the one I use is Simple Trakk which I get within my monthly membership of the Six Figure Mentors.

So, to know whether you are wasting advertising money you must track your paid advertising campaigns. You will then know which half of your money is being wasted on advertising, be able to tweak your campaigns and improve your conversions.

I hope this helps you further. Until the next time…

I wish you every success.Mark Ford

Mark FordMark Ford – Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.

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About Mark Ford

Home business lifestyle and blogging coaching with Mark Ford, loyally stepping up for others SO THAT they are given inner peace. Many people live the life they think they have to live. They are overworked, underpaid, and unfulfilled. But the good news is that it doesn't have to be this way. My name is Mark Ford and my goal is to help you recognize your potential and equip you with the skills you need to turn that potential into a viable online home business in the digital economy. We have to stop making excuses and make it happen, whatever that is for you? > Read my story at http://markfordsblog.com/about-mark-ford/
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