Website Building Tips > What makes for an effective business website?
An article from Matt Press, Splash Copywriters, about website building tips.
If you’re the owner of a home-based business, then your website is everything.
All things being equal with whatever you’re selling, if the user experience is great, then expect your profits to soar.
But likewise, get it wrong and you’ll find your business lagging behind your rivals.
So how can you be certain of achieving success in the digital world?
Here are 3 website building tips, 3 things to consider when assessing your website.
Website Building Tip 1. Does your website put your customers at the heart of everything?
From design to copy, menu items to the checkout, make sure that your target audience will find your website easy to use. That means fast loading times, simple navigation, clear messaging, secure payments and easy access to customer service.
Website Building Tip 2. Is your website bringing consistency?
A website with consistent branding delivers a sense of welcome familiarity to an audience. The last thing a customer wants is a disconnected experience. Apply consistency to your logo, taglines, tone of voice and brand guidelines wherever they are, whether they’re sitting on your website, your social media platforms, your flyers, your business card and the like.
Website Building Tip 3.
Does your website help convert browsers into buyers?
Your content needs to be engaging, but it also needs to lead your visitors down a sales funnel. Much like Amazon and their ‘one-click ordering’, think of this concept in terms of clearly labeled and intuitive buttons. Your website also needs a solid architecture, so that browsers who spend a lot of time browsing are never too many clicks away from where you want them to be: the checkout page.
Matt Press – Splash Copywriters Accreditation
Working through his company Splash Copywriters, he creates content and delivers marketing, branding and Search Engine Optimization (SEO) advice to businesses of all sizes.” Learn more about Matt Press and his copywriting services over at his website > Splash Copywriters <
I wish you every success in your own home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
Registered Office: Nice Money Publications Limited, Newport House, Newport Road, Stafford, Staffordshire, ST16 1DA, United Kingdom.
Business Website: Nice Money Publications.com
Main Blog: Mark Ford’s Blog.com
Six Figure Mentors Membership: Six Figure Mentors Elite Member
DEA Membership: Black Founder Member Digital Experts Academy
About Mark Ford
Contact & Connect With Mark Ford
Skype Mark Ford: nm.publications.mf
Connect with Mark on Pinterest
Connect with Mark on Facebook
- 5 Copywriting Tips To Transform Your Brand
- Writing Tips
- Copywriting Tips Structuring A Sentence
- Five Home Business Copywriting Secrets
- Home Business Copywriting
- Optimizing your website and its content
- Content Marketing Overlooked?
Thought for the day: Content is king but follow website building and content tips to help you with that all important copy!