5 top reasons why have a blog > the jobs that your blog simply must do
An article from Matt Press, Splash Copywriters, looking at some top reasons that answer the question why have a blog?
There are many reasons to why have a blog. They provide businesses with a unique platform to talk about their brand, their services and their industry in ways that normal web pages don’t.
They’re an extremely cost-effective way of attracting new customers to a business.
They’re great for Search Engine Optimization and they’re essentially marketing materials that never expire.
Phew, that’s enough why have a blog reasons right there.
So how do you create great home business blog content to achieve all of these why have a blog topics?
For starters, see if you can solve a problem for a potential customer. Your business, if it’s a good idea, should already focus on industry-related issues, so think along these lines. Consider all the challenges that you’ve faced along the way.
Secondly, always make sure that you’re telling a good story. No one wants to read a block of boring text at the best of times, so they certainly won’t waste time looking at a blog post that’s boring, repetitive and unhelpful.
Thirdly, your blog should be designed well too. Just as people don’t want to read about a boring concept, they equally won’t invest any effort in reading anything that looks like it’ll be hard word. Space your copy out, use a large font and craft some killer sub-headings to make sure your words are clean and simple to absorb.
Where appropriate, use an image. Just make sure that your images are cropped and sized consistently. The poor use of images can butcher the effect of any well-designed blog page.
Last but not least, include a Call To Action. Unless you’re a bone fide influencer, you’re simply not going to have the popularity or gravitas to rely on people spreading the word. Don’t be offended – only a select few can boast of this. As a result then, it’s important that you seek out the most from each blog post. While you may not be selling something on every blog post, always make it easy for a reader to get in touch with you.
Reader of Mark Ford’s Blog can either leave a comment below or reach out to contact me to discuss the home business industry and opportunities by clicking here.I wish you every success in your home business.
Mark Ford, Home Business Coach, Entrepreneur, Digital Marketer & Information Publishing.
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Thought for the day: no marketing budget, no problem, blog daily and learn search engine marketing.