Mark Fords | Your MLM Network—Are You a Square Peg in a Round Hole? | Multilevel marketing has become one of the main marketing methods used by most of the established companies in the world. Basically, this is a mode of marketing in which a company produces its own products and looks for individuals to market them on their behalf. These people go about marketing the products to interested clients as they look for more individuals to market the same goods. These new individuals will take the one who enrolled them to be their leader. The trends will continue like that till a whole network is formed. Using MLM is advantageous in that the company will not use up a lot of cash on middle men. It will be a more direct link between the company and the clients hence more profits.
However, there are those that have tried taking part in this kind of business but have ended up failing terribly. Truth of the matter is that, there are specific types of individuals that are meant to do this. If you are not one of them, then joining an MLM network tends to be like circling a square.
A perfect MLM member should be in a position to socialize easily and talk a lot. When marketing, whether online or in real life, one is required to talk to a lot of people and convince them that the particular product is the best in the market. Be friendly. If you are the type that does not talk much, likes keeping things to him or herself and finds it difficult to socialize with others, then this is not your field. Look for a more official kind of job.
On top of this, the kind of product that you are marketing is another issue. For example, there is no way a man can market sanitary pads. He will find it difficult to relate with women and especially when it comes to that topic. This kind of product should be marketed by fellow females so that they can fully relate to the client.
In general, look for a product that you can relate to the client easily. Finally, your leaders will play a major role. The type of leadership being offered is a major issue since your returns will be based on how the entire network is run. Look for a leader that leads with example and in effective methods. If you are the type that does not meet any of these requirements, then joining a network will be like placing a square peg in a round hole. Avoid it!